Friday, June 22, 2007

Los Angeles Fashion Week Goes Green: BAGTRENDS

Dear Bagistas,

Here's some green news from those kooky kids behing LA Fashoin Week :).

Mercedes-Benz Fashion Week at Smashbox Studios announced today that the twice yearly event in Culver City, CA will be ‘greener’ in October, with a focus on sustainability, eco-friendly fashions and designers.

In addition to working with designers and sponsors on a number of initiatives, the event
will seek to reduce its impact on the environment, including adjustments to the
production of the shows and materials used throughout. Title sponsor Mercedes-Benz
will bolster this message by highlighting its latest clean diesel technology, Bluetec.

Fern Mallis, svp of IMG Fashion said, “we are exploring many different options from
production to the runway. We will encourage the designers who have consistently
shown with us to include some garments that promote sustainability and eco-friendly
fibers, and hope to also bring to Los Angeles designers from around the world who are
committed to this movement.”

"Society is increasingly aware about its impact on the environment, from the clothes we
wear to the vehicles we drive, and Mercedes-Benz Fashion Week at Smashbox Studios
is the ideal time and place to continue driving this discussion forward," says Carol Goll,
general manager, brand event marketing at Mercedes-Benz USA.

Mercedes-Benz Fashion Week at Smashbox Studios, along will dish more scoop in August.

Have a bag-a-licious day!
Pamela Pekerman
Add to Technorati Favorites, , , , , , , , , , , , , ,


No comments: