When a brand goes out of it's way to give back I think it's worth a mention.
Brighton, an LA- based accessory company, designed a bracelet and raised $250,000 for four non-profit organizations working towards peace - something we're all praying for, I know!
Jerry Kohl, president of Brighton said, “In working on this I learned that Peace means different things to many different people. For some it is getting their loved ones home from Iraq, for others it’s to protect their children on the way to school, while for others it might be stopping the gang fighting in their neighborhood.”
On Monday, checks were presented to these four charities:
Seeds of Peace received $45,000. Seeds of Peace is dedicated to empowering young leaders from regions of conflict with the leadership skills required to advance reconciliation and coexistence. http://www.seedsofpeace.org/.
Women for Women International received $76,000. Women for Women International promotes peace in the home by supporting women in war-torn regions with financial and emotional aid, job-skills training, rights, education and small business assistance so they can rebuild their lives. http://www.womenforwomen.org/.
USA Cares received $69,000. USA Cares supports those who sacrifice for peace – the members of our military and their families – by offering assistance with such necessities as food, housing, primary vehicle repair, mortgage repayment and rent. http://www.usacares.us/.
Action Against Hunger received $60,000. Action Against Hunger delivers programs in more than 40 countries in emergency situations of war, conflict and natural disasters to end hunger and create a climate for Peace. http://www.aah-usa.org/.
Have a bag-a-liciously PEACEFUL day!
Pamela Pekerman
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