Wednesday, February 20, 2008

Diane von Furstenberg in New American Expess Commercial, debuting Oscar Night 2008: BAGTRENDS

Dear Bagistas,

This is totally not bag related, but exciting non-the-less. One of my favorite designers, and a living fashion icon, Diane Von Furstenberg is going to be in any upcoming American Express “Are you a Cardmember?” commercial. The spot will premiere spot during the 2008 Academy Awards show this coming Sunday, February 24th on ABC.

Like previous commercials of its kind, DvF will illustrate what it means to be an American Express® Cardmember. The artistic spot opens with a collection of personal scenes around DvF's home and in her NYC studio as she reveals how through fashion, she became the woman she wanted to be. As beautiful images capture the inspirations in her life, she expresses that her role in fashion is to make women feel more confident. There will also be a print advertisement campaign, which was shot by legendary photographer Annie Leibovitz.

“Women inspire me and I inspire them to be independent and free which is how I feel when I use my American Express Card,” said Von Furstenberg. “American Express represents a sign of independence and freedom and if you have your card, you can do anything." Oh, don't you just love her? I can't wait for the print ads, as I plan to clip and maybe frame them. I think that would be a nifty artistic addition to my new office. It will go right next to my Dali poster.

SHOP DvF's Sping 2008 line now at What am I loving?

PLUS, Enter for a chance to win a fashion weekend in New York and to meet Diane Von Furstenberg! Entries accepted through 3.9.08.

Have a bag-a-licious day!
Pamela Pekerman


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