Sunday, May 20, 2007

From Isabella Fiore to Lockheart, Designers New Bag: BAGTRENDS

Dear Bagistas,

Can lightning strike twice? Jennifer Tash and Trang Huynh seem to think so.

After rapid success with their first design collaboration, Isabella Fiore, the powerful duo are out to make a new, more sophisticated mark on the handbag world with the launch of Lockheart. This time, as Jennifer Tash puts it, “We’re perfectly content taking the stairs instead of the elevator and building a strong, loyal customer base.”

Speaking with me via phone from the Lockheart headquarters in Los Angeles, California Jennifer shares her and Trang’s secrets to success, their passion for functional fashion and what’s in store for next season. READ ON

Side Note:
Jennifer is a fabulous entreprenure and shared with me an inspirational quote that's ideal for any gals out their thinking about starting a business. "You love to go on fire, but when you go on fire you eventually burn out. It’s better to just keep on smoking." So keep in mind the big picture and plan for an Act 2 in order to stay on top!

Have a bag-a-licious day!
Pamela Pekerman

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