It seems everyone is a handbag designer these days. No, seriously! Anyone and everyone who wants to design a Coach bag, now has there chance. The brand has teamed up with Brickfish, a California-based marketing firm specializing in online campaigns (which happens to also employ my former boss and secret mentor – well not so secret anymore - Karen Robinovitz), to launch a world-wide-web contest for the next must-have Coach tote. You can create your own sketch/pattern and/or use existing Coach symbols/prints.
Nearly 3,000 people have designed Coach totes. And, over 4.5 million have viewed them. Some of these bags are really quite special. I’ve selected my top three. Which ones are yours? Check out the site and vote. Or, if you’re in the creative mood, design a Coach tote yourself. Maybe you’ll win!
The grand prize winner , selected by Coach experts from all entries , will have his or her Coach tote manufactured as a special limited edition item and a celebratory event for the winner will be held at a Coach store along with a $2 , 500 shopping spree , and a $500 scholarship or cash! Coach will also award most viral and highest score a $1,500 Coach online shopping spree and a $250 scholarship or cash.
Only 5 days left to design!
Nearly 3,000 people have designed Coach totes. And, over 4.5 million have viewed them. Some of these bags are really quite special. I’ve selected my top three. Which ones are yours? Check out the site and vote. Or, if you’re in the creative mood, design a Coach tote yourself. Maybe you’ll win!
The grand prize winner , selected by Coach experts from all entries , will have his or her Coach tote manufactured as a special limited edition item and a celebratory event for the winner will be held at a Coach store along with a $2 , 500 shopping spree , and a $500 scholarship or cash! Coach will also award most viral and highest score a $1,500 Coach online shopping spree and a $250 scholarship or cash.
Only 5 days left to design!
Have a bag-a-licious day!
Pamela Pekerman
Pamela Pekerman
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